Alexander Nevsky

Independently delivered end-to-end product design solutions, specializing in mobile-first fintech and marketplace platforms for diverse international clients across the MENA region.

• Successfully managed a portfolio of 3+ concurrent fintech and marketplace projects, delivering comprehensive product design from concept to launch for international clients.
• Leveraged deep expertise in mobile-first design to craft intuitive user experiences specifically tailored for emerging markets in the MENA region.
• Provided strategic design leadership, translating complex business requirements into actionable product roadmaps and high-fidelity prototypes.
• Operated efficiently as an independent consultant, ensuring timely project delivery and client satisfaction under a Dubai freelance license (DMCC-950353).

Led the design and strategic enhancement of Yango Pay, a mobile wallet, driving user adoption and engagement in emerging West African markets.

• Spearheaded the end-to-end design of Yango Pay, a critical mobile wallet platform, successfully launching it in Côte d’Ivoire and Ghana.
• Innovated and implemented features like emotion-driven money transfers and virtual cards, significantly enhancing the mobile payment experience for users.
• Collaborated effectively within a 16-person cross-functional team, translating complex business requirements into user-centric design solutions.
• Optimized mobile payment flows by conducting in-depth research and adapting designs to local user habits, improving overall usability and adoption.

Designed and launched the core digital banking application for Keytom, a neobank, from initial concept to a successful Minimum Viable Product (MVP).

• Drove the complete product design lifecycle for a new digital banking app, successfully taking it from conceptualization to a robust MVP launch.
• Crafted intuitive mobile experiences for critical banking functions, including user onboarding, secure transactions, and diverse investment options.
• Defined the foundational product identity and comprehensive UX strategy, establishing a cohesive and user-centric vision for the neobank.
• Facilitated rapid iteration and refinement of design solutions through continuous stakeholder engagement and agile feedback loops.

Led a 4-person product design team for Square Meter's B2B Deal Desk, pioneering new revenue-generating services and establishing a company-wide design system.

• Directed and mentored a team of 4 product designers, enhancing design output and fostering a collaborative environment for B2B solutions.
• Designed and optimized a suite of digital services including mortgages, e-registration, remote signing, and online deals, streamlining complex real estate transactions.
• Initiated and led R&D efforts that successfully developed new, revenue-generating products, significantly contributing to business growth.
• Architected and implemented the comprehensive 'm2' design system, ensuring consistency and accelerating development across all company platforms.
• Cultivated strategic partnerships with key entities like Rosreestr and AEON, integrating design solutions with critical external platforms.

Led the comprehensive redesign of Wallarm's SaaS application, enhancing user experience and establishing a scalable design system for cybersecurity solutions.

• Executed a complete redesign of the my.wallarm.com SaaS application, significantly improving user engagement and platform usability.
• Refactored complex UX logic and introduced a modern UI kit with design tokens, standardizing visual elements and improving design efficiency.
• Developed and integrated a robust design system directly with the frontend development team, ensuring seamless implementation and scalability.

Designed the Corporate Business Portal for VTB Bank, leveraging user research to enhance usability and delivering critical design system audits.

• Designed a high-impact Corporate Business Portal for VTB Bank, focusing on optimizing complex financial workflows for corporate clients.
• Conducted extensive user interviews and usability testing, gathering critical insights to inform design decisions and improve user satisfaction.
• Performed a comprehensive audit of existing design systems and frontend implementations, providing recommendations for enhanced consistency and performance.

Led design initiatives for Mango Telecom, focusing on enhancing user interfaces and overall product experience.

• Managed key design projects, ensuring alignment with product strategy and brand guidelines.
• Collaborated with development teams to implement design solutions for telecommunication products.
• Contributed to improving user engagement through thoughtful UI/UX design.

Headed the Design Department at EMIAS.INFO, overseeing the visual and user experience strategy for public health information systems.

• Directed a team responsible for the design and user experience of critical public healthcare platforms.
• Established design standards and processes to ensure consistency and quality across multiple projects.
• Collaborated with medical professionals and stakeholders to translate complex requirements into intuitive digital solutions.

Provided graphic design expertise for RIA Novosti, focusing on visual communication for news and media content.

• Created compelling visual assets for news articles, infographics, and digital publications.
• Ensured brand consistency across various media platforms and campaigns.
• Supported editorial teams with high-quality graphic design solutions under tight deadlines.

Designed and maintained web properties for Izvestia, contributing to the digital presence of a major news organization.

• Developed user-friendly web layouts and interfaces for online news portals.
• Collaborated with content creators to optimize visual presentation and user flow.
• Implemented design updates to enhance website functionality and aesthetic appeal.